Who does Carbon Conversations appeal to?

Carbon Conversations' primary audience is people who are aware of or who are becoming concerned about climate change (in Defra’s audience segmentation terms, this means the 44% of the population who are ‘Positive Greens’ ‘Concerned Consumers’ or ‘Waste Watchers’).

The workplace version, Conversations to Action, can be particularly relevant to existing Green Teams to enhance impact and effectiveness, or indeed to help start a Green Team where none exists. Please see case studies here where CTA has already been used.

Carbon Conversations is very complementary to other community carbon-reduction schemes. Any local community group with an active membership would be well placed to run a group.

Other Carbon Conversations courses are in development that will appeal to less-traditional audiences.

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